Stories Behind Luxury.
Valeska Jansen, journalist covering luxury, lifestyle, culture and the trends shaping tomorrow.
Who is Valeska Jansen?
0125 years. Luxury, culture, innovation.
Valeska Jansen is a Zürich-based journalist who has covered luxury, beauty, watches & jewellery, travel, fashion and lifestyle for over 25 years.
For over 25 years, I have explored the worlds of luxury, culture, and innovation, delivering stories that reveal the people, brands, and ideas defining contemporary society.
- Profession
- Journalist
- Based in
- Zürich, Switzerland
- Experience
- Over 25 years
- Published work
- 18 pieces in 7 outlets, 2017–2026
- Beats
- Luxury · Watches & Jewellery · Travel · Fashion · Lifestyle · Trends & Innovation
- Formats
- Articles, interviews, video
- Featured in
- Star TV (2018)
- Video blog
- Valeska's Video Blog on YouTube (since 2016, 10 years) and Instagram
- Agency
- beautysecrets.agency
What does Valeska Jansen write about?
02Valeska Jansen writes about six beats, with a focus on fashion and beauty: 6 of her 8 Blick articles in 2026 cover fashion or beauty, and she was editor for Parfumerie & Beauty at WW Magazin.
- 01
Luxury
The houses, founders and craftspeople behind the world's most coveted names.
- 02
Watches & Jewelry
Swiss watchmaking, high jewellery and the savoir-faire that makes them timeless.
- 03
Travel
Hotels, destinations and journeys, told for readers who travel with intent.
- 04
Fashion
Designers, collections and the business of style.
- 05
Lifestyle
How we live, dine, collect and spend our time, and why it matters.
- 06
Trends & Innovation
The ideas, technologies and shifts shaping tomorrow.
What is Valeska's Video Blog?
03Beauty has no age!
Valeska's Video Blog is Valeska Jansen's beauty channel on YouTube and Instagram, with beauty trends, make-up tips, tutorials, backstage videos and interviews. The YouTube channel has been running since April 2016.
What can you commission from Valeska Jansen?
04Five formats, each with published examples: articles and features, beauty pages, brand portraits, interviews and video.
- Articles & featuresTrend pieces and features on fashion, beauty, wellness and lifestyle.Example: Blick, 2026
- Beauty pagesCurated product pages and beauty trend reports.Example: WW Magazin, editor Parfumerie & Beauty
- Brand features & portraitsPortraits of brands and the people behind them.Example: Schweizer Illustrierte: 85 years of CALIDA, 2026
- InterviewsConversations with founders and executives.Example: Rivoli Genève: Peter Schweikert, 2021
- VideoBeauty tutorials, backstage videos and interviews.Example: Valeska's Video Blog, since 2016
Frequently asked questions about Valeska Jansen
05Who is Valeska Jansen?
Valeska Jansen is a Zürich-based journalist who has covered luxury, beauty, watches & jewellery, travel, fashion and lifestyle for over 25 years. She writes for Blick and Schweizer Illustrierte, has edited the beauty pages of WW Magazin and hosts Valeska's Video Blog.
Which publications has Valeska Jansen written for?
Blick, Schweizer Illustrierte (including its fashion magazine Style) and WW Magazin, where she was editor for Parfumerie & Beauty. She has also contributed to Für Sie Madame, Monsieur and Prestige Switzerland.
What topics does Valeska Jansen cover?
Six beats: luxury, watches & jewellery, travel, fashion, lifestyle, and trends & innovation, with a strong focus on beauty.
Where is Valeska Jansen based?
In Zürich, Switzerland.
In which language does Valeska Jansen publish?
Her articles for Swiss media are published in German. This website is in English.
What is Valeska's Video Blog?
Valeska Jansen's beauty channel on YouTube (@Valeskasvlog, since April 2016) and Instagram (@valeskasvideoblog), with beauty trends, make-up tips, tutorials, backstage videos and interviews. Its motto: "Beauty has no age!"
How is Valeska Jansen connected to beautysecrets.agency?
She leads beautysecrets.agency, a Swiss agency for press, retail and consulting in natural cosmetics.
How can I commission Valeska Jansen?
Send a short message through the contact form on jansen.press or write to info@beautysecrets.agency, with the topic, format and timing you have in mind.
Is Valeska Jansen a beauty journalist?
Yes. Beauty is her main focus: she was editor for Parfumerie & Beauty at WW Magazin, writes beauty and fashion pieces for Blick and hosts the beauty channel Valeska's Video Blog.
How long has Valeska Jansen been a journalist?
For over 25 years. Her published work listed on this site spans 2017 to 2026.
How many articles has Valeska Jansen written for Blick?
Eight articles between April and September 2026, six of them on fashion or beauty, for example on handbag trends, the mini skirt and freckles as a beauty trend.
Last updated: 27 September 2026